“It’s like Garden, without the G.”

I’m currently available for full-time positions

Arden Headshot Edited.JPG

Let’s get together and sell some great ideas.

I’ll graduate in Spring of 2022 with a BS in Advertising and a BA in International Relations and Global Studies, with a minor in International Business. 

Brand Strategy

I develop meaningful brand experiences based on extensive research, experience, and client and industry knowledge. Through my research, I uncover actionable insights that help me craft compelling brand stories and strategies.

 

Data Analytics

I can perform qualitative and quantitative market analysis to extract valuable insights that in turn inform marketing strategies. Data can be complex and daunting, but it is also rich with intelligence on consumers and the current market environment. By interpreting findings into a more digestible format, I help businesses arrive at optimal and realistic decisions that are driven by data.

 

Account Management

I help cultivate long-term relationships with a portfolio of clients and maintain equilibrium between the desires of the client and the capabilities of internal teams. I’ll constantly assess the needs of clients and collaborate with my teams to find creative solutions. 

Texas Media & Analytics

The Texas Media & Analytics program is an advertising specialty within the Moody College of Communication that integrates communication management with creativity and analytics education in an ever-evolving business environment. TM&A creates rigorous, real-time experiences in the classroom with real brand situations and data. As a member of the Fall 2021 cohort of TM&A, I have honed my marketing skills through working with real brands and businesses, from small business owners to the NBA. Along with my network of talented colleagues, I will emerge from this program with core competencies in account planning, analytics and optimization, brand strategy, and media investment.

Today, I am taking classes in my final semester at UT Austin. I also serve as the External Marketing Director for the Beta Alpha chapter of Alpha Xi Delta.